Wrangler Europe F/W 12 Men's Lookbook Wrangler Europe-FW12-09.jpg

In these times, when most brands are trying to “re-invent” the 60’s, 70’s and 80’s, Wrangler Europe does not have to invent anything – they just have to go back to their roots and bring back their icons in a modern and fashion forward way. And this is exactly, what they are doing, says Adam Kakembo, VP Product & Marketing, Wrangler EMEA:

“In FW12, Wrangler continues its journey of reinvigoration, making this iconic denim brand even more relevant to today’s fashion-conscious consumers.”

Exactly as I said before – out with the K-mart image of the old Wranglers, and in with the modern, fashion conscious Wrangler. And personally, I think they are doing a great job. 🙂

Wrangler Europe F/W 12 Men's Lookbook Wrangler Europe-FW12-11.jpg
Wrangler Europe F/W 12 Men's Lookbook Wrangler Europe-FW12-15.jpg