Yesterday, July 10th, Denim & Supply Ralph Lauren unveiled the first images of the Grammy nominated mega DJ and producer, Avicii, in the Denim & Supply Ralph Lauren Fall 2012 advertising campaign. Shot in New York City by notable celebrity photographer Mark Seliger, the images debut globally through in-store signage, fashion and lifestyle publications, as well as outdoor and online advertising.

The cool thing about Denim & Supply is that they are not just out to sell their clothes. They’re offering much more than that. They’re showing us a lifestyle: music, open air atmosphere and healthy people who wear their clothes. We will post the whole remix video here later this summer when it becomes available.