Yesterday, July 10th, Denim & Supply Ralph Lauren unveiled the first images of the Grammy nominated mega DJ and producer, Avicii, in the Denim & Supply Ralph Lauren Fall 2012 advertising campaign. Shot in New York City by notable celebrity photographer Mark Seliger, the images debut globally through in-store signage, fashion and lifestyle publications, as well as outdoor and online advertising.

The cool thing about Denim & Supply is that they are not just out to sell their clothes. They’re offering much more than that. They’re showing us a lifestyle: music, open air atmosphere and healthy people who wear their clothes. We will post the whole remix video here later this summer when it becomes available.

Denim and Supply Ralph Lauren Fall12 Ad Video Campaign Denim

Denim and Supply Ralph Lauren Fall12 Ad Video Campaign 189dd87d89990f278839c1b933bdb18e5e884e5f.jpg