Introducing: RDenim S/S 2013 Lookbook  RDenim-07.jpg

Brazilian brand R Denim, launched in 2010, is a brand that focuses on mid-priced jeans. Very typical for the interior of Brazil, it has fashionable clothes for reasonable prices. You won’t find these jeans in the big metropolitan areas, but rather in suburbs and the edges of the bigger cities. This is not to say that their jeans are of a lesser quality or less fitting – but imagine if every single brand would only be selling in all the big capitals and cities, then what would happen to the people that do not live in these places, which are the majority of our population all over the world. Actually, this is the first time I am thinking about this…..as we all know, you never stop learning new things as long as you live. Or, at least, you SHOULD always, your whole life, be open to know about new stuff.

Phew, let’s get back to the jeans. I love these baggy shorts, paired with a floral shirt and a polka dot blazer – all the latest trend in just one combination!

Introducing: RDenim S/S 2013 Lookbook  RDenim-01.jpg
Introducing: RDenim S/S 2013 Lookbook  RDenim-05.jpg