Once again shot by Max Farago, this F/W 2012 ad campaign was filmed in Amsterdam.The easy going laid back attitude that the city is most known for,
resonated perfectly with the clothes.

I like the Closed ad campaign because they always use kind of real people and not models. For me, it is quite important to see clothes on people like you and I. See, I can’t even begin to imagine of certain styles would look on me, when I see them on perfect, 6 feet tall models.

Max Farago for Closed F/W2012 Ad Campaign Video CLOSED-AW12-01_0090_v2.jpg
Max Farago for Closed F/W2012 Ad Campaign Video CLOSED-AW12-05_0415_v2.jpg
Max Farago for Closed F/W2012 Ad Campaign Video CLOSED-AW12-04_0027_v2.jpg
Max Farago for Closed F/W2012 Ad Campaign Video CLOSED-AW12-05_0290_v2.jpg
Max Farago for Closed F/W2012 Ad Campaign Video CLOSED-AW12-07_0064_ret_v2.jpg