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7FAM’s latest creation is what they call the SLIM ILLUSION jean. 7FAM claims that they will make you look at least one size smaller than you actually are. How do they do it? By using a heavier stretch denim that they have developed specifically for these jeans. Here is what Seven says:

“Slim Illusion is our latest in denim technology that makes you feel at least one size smaller. Tighter construction and intense stretch create a sexy, slim silhouette, while exclusive technology provides total shape recovery, making this the perfect fit.”

Um, I love this promise, I love this concept. BUT, I have lost count of how many brands before have promised us the same things with different technologies or even no technologies, just empty promises. And I have yet to find a pair that actually delivers.

Let us hope and pray that Seven is not giving us just a slim “Illusion”, but a slim “REALITY”! I am waiting to test a pair and will let you know how it works for me.

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{Note: a little joke here because I am REALLY skeptical!}