Armani Exchange F/W 2012  Men's Lookbook Ad-ArmaniExchange-F12-03.jpg

That cute model above is one of the faces of the new A/X ad campaign, “IDENTITIES” – see the others in our A/X women’s post.

In the spirit of the best selling novel, “50 Shades of Grey”, A/X is right in tune with lots of grey denim! I am personally a big fan of grey denim if it’s done right. I prefer the uneven and destructed grey look shown below to the even-toned (first thumbnail row). But then again, depending on the occasion, a plain grey tone will definitely give you a more formal look.

Armani Exchange F/W 2012  Men's Lookbook ArmaniExchange-F12-19.jpg