One’s first reaction upon seeing the Earnest Sewn F/W 12 lookbook is WOW, how this brand has changed and grown!. They have become a fashion brand! From their roots as a pure denim brand doing jeans in all shapes and washes and styles, they have morphed into a fashion brand doing coated, printed, and colored in skinny and jegging styles. I am not here to judge or to say this brand is better or worse than it was when they first started. There is no right and wrong in fashion. But as a denimhead I’m making a plea to all the denim brands out there: please give us back our “old-fashioned” jeans, our plain denim, in as many different washes and styles as you want, but make it DENIM!
But, just to make you understand where Benjamin Talley Smith, creator of Earnest Sewn, is going, here is what he tells us about his collection: