Joe's Vintage Reserve 1971 Fall Ad Campaign Fall_01_0224_swop_cmyk(1)[1].jpg

We are proud to announce Joe’s Fall ad campaign for their latest collection, Joe’s Vintage Reserve 1971.

Photographed and directed by Tao Ruspoli in collaboration with Marie Noorbergen, the campaign is a voyeuristic snap into a multifaceted robbery illusion. Arguably one of the most arcane female fantasies, “The Heist” offers a glimpse into a sulfurous rock n’ roll moment where women spin a fast and impulsive game of diamonds, mirrors and illusions. The Joe’s Vintage Reserve campaign features models Alexandra Tomlinson, Sydney Roper and Adam Wallace and Belgian rock band Ghinzu inspires the growing tension with their brilliant track “Dolly Fisher”, from their album Electronic Jacuzzi.

Joe's Vintage Reserve 1971 Fall Ad Campaign JOE'S-MEN-VINTAGERESERVE-NG.jpg