Beginning October 3rd through October 14th, American Eagle customers are invited to bring any type of denim (from any brand) to American Eagle stores, which will be recycled and converted into UltraTouchTM Denim Insulation. A portion of this insulation, up to approximately 250,000 square feet, will be distributed in 2013 to communities in need.
American Eagle has also added a unique social element to the program with the Recycle. Rejean. Contest. From October 1st through October 10th, people from around the nation can show how they are personally committed to helping communities in need. Applicants can enter the contest by:
* Visiting American Eagle’s contest tab at www.facebook.com/americaneagle and submitting a volunteer-themed photo, with a description explaining why volunteering is important to them.
* Selected applicants will then appear on the official American Eagle Facebook page where eligible fans can vote for their favorite.
* The contestant with the most votes will receive a trip to New Orleans to help build a house with the New Orleans Area Habitat for Humanity next year!