DL1961 X BagSnob Collaboration DL1961 Downtown Pant Lifestyle.jpg

Snob Essentials, a collaboration between DL1961 Premium Denim and BagSnob, has launched for fall 2012! Tina Craig and Kelly Cook of world-renowned fashion blog BagSnob {note from Lisette: they also do the BeautySnob} have partnered with DL1961 in designing the ultimate denim collection for women. The well-refined capsule collection began with a tweet from Craig endorsing DL1961 as “the world’s best-fitting, butt-lifting, leg-shrinking jean.” Since then, Craig and Cook have designed seven fashion-forward styles (one for every day of the week) made with DL1961’s signature X-FIT 4-way stretch denim.

So, here is the deal. When I found out that DL1961’s collaboration was going to be not with a denim stylist, not with a denim blog and not with a denim anything, but a BAG LADY and BEAUTY BLOGGER, I was more than taken aback. If I was to do a collaboration with, let’s say, Rebecca Minkoff, or maybe Clarins or Shiseido – it wouldn’t make much sense, as, of course, I am all into denim and that’s what I understand most of.

When I was invited to the DL’s fashion show last week, I had a chance to have a few words with DL’s designer, Sarah Ahmed, and she said in more or less these words: “oh well, you know, I met Tina and Kelly and we just so totally hit off and we really liked each other, and they really know women better than anybody else, women in all shapes and forms. And who better than them to do a collaboration with us…”.

Oh please, DL, do you really believe that nobody knows women better than these two bag/beauty ladies, – gimme a break! (FYI, I have this conversation recorded).

I am extremely taken aback by this collaboration, more so, after having checked out the jeans and found no difference at all between the collaboration jeans and the “regular” DL1961 jeans. Maybe a little leather inset here, or a different wash there. But as my position is not to judge, but to question and to report, check these jeans out for yourself!

These limited edition styles are currently available at Bloomingdale’s, Nordstrom, Neiman Marcus, as well as their respective ecommerce sites.

DL1961 X BagSnob Collaboration DL1961 downtown2.jpg
DL1961 X BagSnob Collaboration DL1961 Emma Bali Transitional Lifestyle.jpg
DL1961 X BagSnob Collaboration DL1961 trendy1.jpg
DL1961 X BagSnob Collaboration DL1961 ornate2.jpg

5 COMMENTS

  1. I was wondering about the story behind this collab, but after reading this post I concluded that there there really isn’t one. Lol.

  2. I was wondering about the story behind this collab, but after reading this post I concluded that there there really isn't one. Lol.

  3. DL1961 denim are gorgeous. We love them here at Colibri Fashion, Islington London UK. Our customers feel like real model when they try them on. Brilliant product!

  4. DL1961 denim are gorgeous. We love them here at Colibri Fashion, Islington London UK. Our customers feel like real model when they try them on. Brilliant product!

  5. DL1961 denim are gorgeous. We love them here at Colibri Fashion, Islington London UK. Our customers feel like real model when they try them on. Brilliant product!

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