Last week I introduced you to a different kind of brand, a brand that not only cares about producing clothes, but cares also about art. Their jeans are wearable by men and women alike, and you can check this out in these videos.

The video above is by New York based duo IOULEX and embodies the community spirit of Each Other, the new concept of label fusing contemporary art, fashion, music, video and design. It is acting as an international curatorial project. It reflects Each Other’s core values: Be creative, collaborative, free minded and mix gender styles, with a highly positive energy.

The video below shows us their lookbook, and, as I always point out, it is quite interesting to see the clothes “in action” rather than just on a still model.