Diesel’s newest Fit Your Attitude campaign features it girls Coco Rocha, Poppy Delevigne, Kasia Smutniak, Tali Lennox, and Theodora Richards. Accompanying this release are actual interviews with the ‘it girls’ themselves.

The spirit of these ingredients join to create Diesel’s new Fall / Winter 2012 Fit Your Attitude collection of denim. Kasia, Poppy, Coco, Tali and Theodora all express their individual personalities and iconic styles through Diesel’s new range of denim. Kasia interprets the chic and sexy woman by wearing the high waist Highkee. Poppy exudes confidence in the bootcut Bootzee. Coco embraces strength and playfulness in the skinny Getlegg. Tali shows spontaneity boasting the Faithlegg style and Theodora manifests her free spirited personality wearing the super skinny Grupee.

All the girls wear a full Diesel look and feature the new DENIMIZE eyewear collection.

Too bad they didn’t include the Denimology it girl, Lisette, wearing her beloved MyGuy Diesel boyfriend jeans :-(. But that is OK, I love the video as it is 🙂 – maybe next time, you never know!

BRAVE & REAL – GETLEGG- (COCO ROCHAS)

1. WHAT IS BRAVENESS FOR U?

Braveness for me is running into my basement with no socks on. There are HUGE spiders down there!! On a more serious note I think it is also very brave to tell someone you love them, and mean it.

2. THE BRAVEST THING YOU DID IN YOUR LIFE?

A few years back Anna Wintour asked me to speak before a large group of designers about the pressures on models, and specifically models’ weight issues which has long been a taboo subject. That took more than a little bravery.

3. AND NEXT ONE YOU ARE PLANNING TO DO?

The next brave thing I’m planning to do is star in a TV show called The Face. I’ll be a model mentor alongside Naomi Campbell. Being on TV is largely an unknown realm for me, so I feel it takes a good amount of bravery on my part!

4. THE BRAVEST LOOK EVER?

For me whenever I really get serious about something I pull my hair back into a tight pony tail. If you see me with that you know I mean business.

5. YOUR BRAVE SOUNDTRACK/SONG

I’ve always thought Bjork’s “New World” from the Selmasong album epitomized bravery. Something about it is so courageous.

FREE SPIRITED/DARING – GRUPEE – (THEODORA RICHARDS)

1. WHAT IS TO BE FREE FOR YOU?

No consequences

2. HOW DO U DRESS TO SHOW YOUR DARING ATTITUDE?

Inappropriately

3. THE PERFECT MAN FOR A GROUPIE

Any guy with bravado

4. A PLACE TO BE FREE

A field full of flowers and Manhattan

5. TOP OF A MOUNTAIN, OPENED ARMS AND YOU DREAM OF…

Falling

CONFIDENT&FEMININE – BOOTZEE – (POPPY D)

1. WHAT DOES IT MEAN FOR U TO BE A SELF -CONFIDENT WOMAN?

Self confidence is about being true to yourself and feeling happy in your own skin. It was something I really struggled with in my teens, but now I’m in my twenties, I’m beginning to see the light.

2. THE ITEMS THAT MAKE YOU FEEL CONFIDENT.

Chanel red lipstick, my boyfriend, DIESEL jeans and loud music

3. PART OF YOUR BODY YOU FEEL CONFIDENT ABOUT.

My legs, they enable me to dance like a mad thing and carry me across the world. And my freckles, because they make me feel unique.

4. THAT TIME YOU FELT SO SELF-CONFIDENT.

Making the DIESEL film. I loved playing through the streets of New York, in jeans I never wanted to take off.

5. A SUGGESTION FOR GIRLS TO FEEL CONFIDENT ABOUT THEMSELVES.

Be yourself and laugh a lot. Nothing is better than being you.

SPONTANEOUS/INDEPENDENT – FAITHLEGG – (TALI LENNOX )

1. WHAT DOES IT MEAN TODAY TO BE AN INDEPENDENT WOMAN?

To follow your head, your heart, and depend on only yourself to make your decisions and not give a damn about how others may judge you.

2. ONLY 2 ITEMS TO GET DRESSED AND FEEL SPONTANEOUS, WHICH ONES?

A vintage hat, and a nice pair of knickers.

3. WHEN DID YOU REALLY FEEL INDEPENDENT FOR THE FIRST TIME?

When I was a baby I would follow my sister everywhere and do anything she told me, until I hit 4, went to nursery, realised I was my own person, and started defiantly saying to my sister all the time, “I am myself Lola!”.

4. THE SONG THAT MAKES YOU LET GO

Reptilia by The Strokes

5. SAY SOMETHING SPONTANEOUSLY…

Wake up you’re in a dream!