One of the many events taking place during our FW was the J Brand Dressing Room, which I decided to post about because it looks like real fun and I love to see what bloggers choose to wear for themselves, when they are not writing about what other people should wear LOL!
J Brand hosted top international fashion influencers and bloggers at the Soho House in New York City in honor of New York Fashion Week and the brand’s Fall / Winter 2012 Ready-to-Wear and Denim collections. J Brand CEO and Founder Jeff Rudes and Creative Director Donald Oliver were joined by several of today’s most influential style trendsetters and bloggers, including Hanneli Mustaparta, Leandra Medine, Chiara Ferragni, and Alexandra Spencer.
Guests were invited to the intimate J Brand Dressing Room for one-on-one appointments, where they were treated to hair and makeup styling and fueled for a busy day of shows with coffee, fresh fruit, and pastries. The bloggers then browsed the latest J Brand Fall / Winter 2012 RTW and Denim pieces, choosing their favorites to wear during fashion week and to add to their enviable wardrobes, all the while sharing this unique experience with their thousands of Twitter, Instagram, and blog followers and fans.