Australian brand Nobody knows good things come in threes. The denim label has fused its most pared back designs with three eye-catching colors to create TONAL, a capsule range for their spring 2012 (our fall 2012) collection. To articulate the essence of TONAL, they have unleashed their creative energy on the screen with an earthy short film starring model Rachel Rutt.
A collaboration with Australian photographers and filmmakers Kasia Werstak and Alice Wesley-Smith (of the AEON), the film sees the effortlessly cool Rutt doing her thing in the wild to a glitchy soundtrack by Nick Luke. Rutt takes double denim up a notch with skinny jeans, a cut-off shirt and simple utility vest blocked in the color-trio of Green Envy, Blue America and Grey Phantom.
TONAL aims to take denim back to its roots, focusing on style, wash, fit and finish to present an easy, versatile range of separates to be mixed, matched and layered. It’s no surprise that this concept comes from Nobody, a label that has valued quality and ethical local manufacturing for over a decade.
Watch out, people in Los Angeles! You got serious competitors over there in beautiful Australia. I definitely see a big Australian influence coming to our “denim world”. The reason is probably that we are beginning to feel a bit tired of all these stretchy and kinda “sameness” jeans, and the Australian brands have somehow captured this mood and are giving us lots of fun and distracting new jeans, and cute movies, as you can see here yourself!