In their latest ad campaign for Go Forth, Levi’s® has partnered with Seattle Seahawk’s rookie quarterback Russell Wilson. We have all come to appreciate Levi’s efforts to make this a cleaner and better world… hence, the Go Forth campaign, meaning sustainable and maximum water usage reduction. They believe that Russell Wilson is a modern pioneer who perfectly embodies the values the Levi’s® brand admires; someone who takes chances, lives proactively and has a positive impact on the world.
Russell Wilson is the quarterback (QB) for the American football team, the Seattle Mariners of the National Football League. In case any of you dudettes don’t know, the QB is always the most handsome dude on the team, gets all the chicks, and somehow manages to keep his good looks in a very rough sport while his teammates get broken bones, concussions, torn ligaments and everything else you can think of that happens when a bunch of 300 pound guys with arms and legs the size of tree trunks go running into each other at full speed on a Sunday afternoon.