Launching in November 2012 with a series of color images, the A|X Armani Exchange campaign will break in global print and outdoor media for 12 weeks. For Holiday 2012, A|X is launching the “Winter – Wonder – Lux” campaign with images that capture the coolness of the season through luminous energy and with a sophisticated edge.
“The beauty of ice and falling snow play perfectly as a backdrop for the bold collection of seasonal styles that are strong, sleek and wearable. The contrast in tones between the soft winter scene and bold collection hues creates a cinematic effect.,” to quote A|X.
Even though I m going to miss the beautiful and sunny summer days terribly, I am trying to think positively and when I see the snow and all the beautiful winter clothes, I am almost convinced that winter is not THAT bad (just a little bad!). And it certainly helps having beautiful and snow white images to look at instead of glaring out of the window and see grey skies and mushy dark streets!