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What I love about fashion in general is that there is always something new and/or hilarious or outrageous or even “undoable” being done. Take your pick of how you want to call Earnest Sewn’s Golden Ticket capsule collection, which features a 24 karat gold button. This otherwise quite plain dark blue no wash no detail pair of jeans gets its “shine” from this especially created gold button. So, I have seen crystal-embedded jeans and studded jeans and now we are able to buy jewelry jeans. I mean, this is quite a cool option for when you’re too lazy to don your jewels, no problem, just do this pair of Golden Ticket jeans. I think it’s also a great idea when you travel light and don’t want to take your jewelry box with you.

This is what Ben Talley Smith, Earnest Sewn’s creative director tells us about these jeans:

“The Golden Ticket jean is a unique jean that we do every season featuring rivets and a 24K gold button. The jean varies each season and feels a little like the Willy Wonka special jean. This season the Esra in Sophie is our Golden Ticket jean. It’s a great rich indigo with subtle sanding and great saturated character.”

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