Today Marciano reveals the launch of the Elin Kling for Marciano capsule collection in stores this November. Shot in the desert of Joshua Tree, California, the campaign features Elin Kling, esteemed fashion blogger and Swedish-born style icon. The images evoke past iconic Marciano campaigns with influences of Elin’s aesthetic and personal style.
These jeans really look cool! Very unexpected from Marciano, as this brand usually favors a cleaner look made from dressier pieces.
Here is what Paul Marciano, Creative Director at GUESS? Inc. tells us about this ad campaign:
“The radiant images are a perfect combination of Elin’s individual style and the Marciano signature. Elin’s strong presence shines through in this special campaign. Her confidence and energy make her the ideal Marciano woman. Customized bleached denim, paired with a boyfriend-fit chambray shirt illustrates the versatility of the pieces in this limited edition collaboration. Items like stretch leather pants, sleek black denim, and silk embroidered dresses and blouses add a feminine yet minimalistic feel.”
Starting at $58 for a modal T-shirt, and up to $898 for stretch lambskin leather pants, the bulk of the collection has pieces ranging from $150-$400. There are a total of 33 different styles ranging from apparel to accessories in the collaboration. Additional information about this capsule collection can be found here.