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French brand Notify was one of the coolest brands I got to check out at the NYC Coterie trade show.

What strikes me is how elaborate and detailed their jeans are. They are not only printed, but embroidered and – in some cases – even have appliques. These jeans carry off that unique mix of arrogance and self-assurance that the French people are so well known for. Shrug your shoulders and wear the most outrageously embellished jeans as if they were just plain blue jeans. I love that attitude, and I absolutely think Notify has given us an amazing collection here!

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