Rag & Bone: Jourdan Dunn For D.I.Y. Ad Campaign F/W 2012

British top model, Jourdan Dunn, is Rag & Bone‘s newest addition to their D.I.Y. ad campaign. This amazing campaign gives the the featured model free hands to choose the jeans and shots about the jeans herself and thus giving them the chance to show their own creativity.

I think that Jourdan got this absolutely right by focusing on the back pockets – the trademark of the Rag & Bone jeans that truly make your butt look just so sexy!