April May F/W 2012 Lookbook April May FW2012-03.jpg

The longer I am writing about denim, the more difficult it is for me to be able to judge a pair of jeans just from looking at a picture if I don’t know the brand personally. This is the case here with European brand April May. I mean, I am looking at these pictures and I think that their jeans – well I see only a couple of pairs of printed and one style of skinny jeans in different washes like gold or black, here – and their shorts are cute. But I have no way of telling you how they fit or feel or any inkling of how you would feel wearing them. This is often the case with lifestyle brands that carry jeans AS WELL, meaning that denim is not their main focus.

I hope to be able to tell you more about April May jeans when I post their next collection!

April May F/W 2012 Lookbook April May FW2012-02.jpg