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I’ve known this New York based brand, Cult of Individuality, for a few years now and I practically accompanied its growth from some little obscure to a quite well known and yes, individual absolutely, brand. Loved by clebs, especially the rapper kind, the bad boy/girl, I am seeing more and more very famous celebs in the gossip pages of the mags and online. Individual, because Ron Poisson, owner and creator of this brand, does not follow fashion. He creates his own styles and washes. For instance, never in his collections you could find printed or shimmer jeans. Ron believes in denim DENIM and especially raw denim.

And I also want to stress out that Ron himself is absolutely sympatico and charming and easy going. He so totally believes in what he is doing and many times pointed out to me that he does what he does not so much for the money but for his passion. I LOVE this attitude, because I love real denim addicted minds! Therefore, I love you, Ron:-)!

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