This spring, the GUESS advertising campaign follows a GUESS woman (model Gigi Hadid) and man (Stephan Lambert) as they enjoy an effortlessly sexy holiday on the beach. Shot against the breathtaking backdrop of Bora Bora, the vibrant colors and sensual poses transport the viewer to paradise.
Guided by Paul Marciano, Creative Director for Guess?, Inc., and shot by Yu Tsai, the Spring 2013 campaign captures the confidence and healthy sensuality that embody the spirit of the collection. The crystal blue sky, clear water, and soft white sand blur sea and the horizon, creating a timeless place. Distant hills and breezy palm trees paired with minimal styling imbue a sense of ease as the weather warms. Pops of turquoise, coral, and peach punctuate the images, reflecting the palette for a new season.
The campaign features some of the season’s most anticipated looks, including breezy dresses and blouses with a Bohemian influence in soft tonal washes. Geometric tribal motifs, iconic leopard prints, and powdered multicolor dyes add interest to spring essentials. Dresses and sweaters with exaggerated hi-low hemlines add a feminine touch. For men, cotton blazers and trousers in modern silhouettes create an updated, sexy look. Button-down shirts and shorts with layered color and abstract prints are sure to stand out this season.