Oh yes, as I had mentioned a few times already, there is a kind of Australian “invasion” going on in the denim market and I so totally love this! The jeans from Oz are fun, original and in no way boring or oh-so-deja-vu! Check out these beautiful metallic jeans below and all these beautiful
tattoos on the model’s arms, oops, I am supposed to talk about denim here, right!
Well, nANA jUDY is the men’s and HEART is the women’s, and they are entering the UK market this season. Here is what they tell us:
“Since its launch in 2006, nANA jUDY has held its own as a mainstay of Mercedes Benz Australian Fashion Week, and is stocked in over 200 independent boutiques nationwide, as well as premier department store David Jones.
nANA jUDY men’s jeans are born out of a devotion to the craft of denim. They have honed their cuts to a selection of 10, each style a product of extensive pattern development. From the classic Signature, (a straight leg with premium denim finishing through its twin needle seams), to the experimental Jogger, (a sportswear-inspired relaxed cut with welt pockets), all the jeans come in a high-quality 10-12oz stretch or rigid denim. The colors and washes are updated seasonally, with classic indigos and blacks sitting alongside burgundy, ochre and cobalt.These are jeans for the man who respects his denim
HEART by nANA jUDY are women’s jeans with a distinct attitude. They favor a retro mid to high waist, and have the same dedication to quality denim as the men’s range. New for this season is the Mean jean, a slightly cropped cut with distinctive zipper back pockets. These jeans aren’t afraid to shake up the formula either, with pastel washes, graphic floral prints and metallic coatings as well as the more traditional palette. Power-dressing in denim.
We live in an era where denim is constantly reinvented, classic cuts evolve and the construction and style is more important than ever. nANA jUDY has a commitment to this vast legacy by providing only the most premium quality denim and on-trend styles. nANA jUDY is at the creative forefront leading this revolution.”
The nana jUDY range will retail for £97 pounds and HEART for £84