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Isn’t it fantastic news?! Paper Denim & Cloth is back! The brand is being re-launched with a new Spring/Summer 2013 collection that I was lucky enough to see. I was also able to meet the founder of PD&C, Alex Gilbert, and the brand’s Creative Director, Chantel Valentene, who explained the new concept and overall idea for the reborn Paper Denim. The vision is to bring authentic blue jeans back since they have recently been pushed to the background by colors and sparkle. PD&C is all about clean lines, minimalistic silhouettes and high-quality luxurious materials; true “denim heads” will appreciate the premium Japanese and Cone selvedge denim. By the way girls, a great pair of selvedge jeans is coming for us too which I personally can’t wait for!

I am thrilled about a beginning for Paper Denim & Cloth and based on what I saw this brand has a fantastic future. The product looks great and fits amazing! I am also really excited to show off my new jeans which of course you’ll see soon in one of my upcoming reviews ☺

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Elena Zueva-Smith
I am the EU contributor and product reviewer for Denimology. From the time I was 5 years old browsing through my first fashion magazine I knew I wanted to be in this industry. While working as a Merchandiser at Gloria Jeans, the largest denim manufacturer and retailer in Russia, I discovered my passion for denim. It fascinated me then and years later it fascinates me even more. Every day I learn and discover something new and exciting about denim and am thrilled to do it hand in hand with all of you!

3 COMMENTS

  1. yeah, I had met the Paper peeps last year and I loved loved loved. Have known Chantel for a while and she is a real denim head – can't wait to see their jeans in stores!

  2. yeah, I had met the Paper peeps last year and I loved loved loved. Have known Chantel for a while and she is a real denim head – can't wait to see their jeans in stores!

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