True Religion apparently makes a “religion” out of publishing a new and super sensual ad campaign video every season. For me, at least, it is always quite interesting to see the new collection on live models so I get a much better idea of how they fit and what the jeans really look like on a model. I am stressing MODEL, because it is amazing how TR always finds the most perfect and superb looking human specimens for their campaigns.

True Religion, how about giving us a video with “real” people as well – that would be quite amazing 🙂

Check out the new ad campaign “Behind the Scenes” video above, and the “real McCoy” below. You are definitely in for a treat.

Launched worldwide today, January 17th, 2013, this new campaign gives us the opportunity to discover the lure of an endless summer in a streamlined collection that captures California’s quintessential essence. Riffing on the traditions of genuine American denim, spring 2013 features an array of whitewashed blues and intriguing indigos. Inspired by the west coast’s unique take on vintage laid-back luxe, this season distills True Religion’s iconic denim down to its purest, rawest form in a fresh take on our legacy of lasting craftsmanship and innovative design. Catch the new wave in a collection that celebrates new beginnings, maverick moods and California cool; it’s time to live the good life in a great pair of jeans.

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