Wrangler will launch the first pair of moisturizing jeans. Modeled by Lizzie Jagger, the pioneering skinny-fit style incorporates high-performance skincare ingredients to protect your legs from the dehydrating effects of denim.
The Denim Spa jeans come in three finishes – Aloe Vera, Olive Extract and Smooth Legs, which aims to prevent cellulite. Hydrating properties include of natural oils and butters, such as apricot kernel oil, passion fruit oil, rosehip oil, shea butter and monoi de Tahiti – a Polynesian ingredient made using Tiare flower buds soaked in refined coconut oil.
“They definitely feel cooler than regular jeans,” said Lizzie Jagger in a film to promote the style. “After a day wearing them, my legs feel great – they come out feeling more silky than usual.”
The Denim Spa Jeans launch on asos.com on January 28, priced at £85. The effects of the ingredients last up to 15 days, but a reload spray will also available to buy – meaning that the formula lasts between 67 and 95 wears.