In their previous ad campaign, Closed chose “real” people, people like you and me. This time they used “real” models for their S/S 2013 campaign. Featuring German top model Esther Heesch, and Swedish Model Linus Gustin in a video shot in Sicily and designed to get us all in the mood for spring and summer.
And to emphasize the expressive campaign material, Closed goes live with a new
website, which is really amazing. You have to check it out! Instead of showing just the image of the clothes, or a model wearing the clothes, or even a mini video, the models on their website are constantly moving. This gives you a perfect idea of how the clothes fit when you actually wear them.
