G-Star’s ad campaign for S/S 13 starts off rather funny like an acrobatic water ballet! And then gradually develops into a pair of jeans worn by a skeleton hound???

Well, I guess there is just no limit to creativity, right!

G-Star explains:

– “The campaign captures the G-Star fascination with the many facets of RAW in unexpected combinations, as seen in the Skeleton Dog art object within the campaign and the artist collaboration with electronic dance music producer Skrillex.” –