Donna Ida is a very well known luxury denim boutique based in London. We at Denimology know for a fact that the Duchess and her sis love to shop there for their denims. Well, the good news is, Donna Ida has recently launched its own brand, “IDA”, consisting of a a high-waisted collection of skinnies, straights and cigarette legs, and silk and cashmere separates. Fashion-spot on, Donna Ida! I believe that high-waisted is absolutely here to stay and personally, after having tried them a few times, I find them not only more comfy than those low-waisted, sliding-down-the-butt jeans, but also extremely sexy and form fitting.