G-Star launches the RAW Tailored Atelier  GSTAR-RawTailorAtelier.jpg

When G-Star first “road-tested” their concept of having an atelier added to their stores here in the US, I was able to check it out and absolutely loved the idea. I am delighted that they are now actually implanting this atelier in their stores in New York and Los Angeles.

– “The RAW Tailored Ateliers will be located in New York – Union Square and Los Angeles – Melrose and Rodeo Drive, launching today, March 5th, 2013. The RAW Tailored Atelier is an in-store denim customization service that allows customers to work one on one with a G-Star professional to select and tailor their jeans to the perfect fit! The result will allow one to showcase their sartorial taste and uncompromisable style.

The G-Star RAW Tailored Atelier will be offering the 3301 classic five pocket jean for customization. The 3301 style is a straight fit for men while the women’s version is slim fit. At the atelier, a professional G-Star tailor will be on-hand to measure customers and advise on correct size and inseams which will then be tailored to the customer’s preference. The customer will have the opportunity to choose the final details of buttons, rivets, and back label, giving the denim a range of effects from vintage to modern or anything in between. Finally, the denim will be shipped in an exclusive RAW Tailored Atelier canvas bag.” –