Joe’s Ad Campaign for this coming S/S 2013 is called “The Masterpiece”.
Art directed by Marie Noorbergen with photography by Arnaud Pyvka and videography by Tao Ruspoli, the campaign features models Marcela Vivan and Sydney Romper in the latest collection from Joe’s.

As I love anything related to motorcycles, I couldn’t be more happy with this ad campaign which revolves around motorcycle riding and being totally comfortable and at ease wearing Joe’s! Looking at the stills of the collection below, I feel the summer trend of bleached and washed out denim is strongly represented, as well as – I believe it’s going to be VERY hot – the mint color. Style wise, the slouchy highwater continues, as well as the boyjeans and of course the amazing trademark skinnies.

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