Not only is LA brand, PYLO, committed to making their jeans right here in the USA, but they have even gone one step further and are totally eco-friendly. In fact, PYLO subscribes to the Native American philosophy that, “We do not inherit the earth from our ancestors, we borrow it from our children.” These two factors are very important to me because even though I’m not an American by birth, I believe that some of the world’s best denim fashion is made here. And, I am a very strong believer in preserving our environment for our children.
Earth Wash – The action of washing PYLO articles with a focus on Earth-conscious processes that eliminate many chemical, water and energy-intensive steps while maintaining the aesthetic demands of fashion trends. Earth Wash employs production practices that reduce water consumption and energy waste, and decrease chemical usage.
So let me sum it up. PYLO’s denim line uses organic dyes and materials and 90% less water during the wash process. PYLO’s wash process, deemed “Earth Wash”, takes out multiple steps when washing down/distressing the denim thereby producing denim that is ultra soft and long lasting.
Now for the important part. This lookbook is totally awesome. You can find all these beautiful styles and washes, including ripped and destructed and colors and fits. And you can see them from all the important angles and that is such a great help especially if you want to buy them online. All that AND you know you’re getting jeans made eco-friendly in the USA. What more could you ask for?! KUDOS to PYLO!