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Australian brand INSIGHT came up with this exciting idea to show a lookbook by asking two of their skate ambassadors, Alex Schmidt and Daniel Shimizu, to shoot themselves in their own every day settings around LA in the latest denim collection. How cool a way is that to show a brand’s lookbook and at the same time transmit the feel and the essence of the brand! I love this idea!

About this collection:

“Continuing to focus on the importance of denim as a wardrobe staple, Insight Denim launches its most inventive take yet [on] this Spring/Summer 2013 season.

“Exploring innovation through specialized treatments and finishes, Insight handpicks high quality fabrics and capitalizes upon its vast manufacturing capabilities to deliver a progressive collection of easy-to-wear and fashion styled denim. Offering both classic, timeless options and the maximalist art saturated pieces Insight has become renowned for, Insight Denim also focuses on a hybrid of wearable fits for both its men’s and women’s collections.”

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