Now that – according to the calendar, at least – summer is almost upon us in freezing cold NYC, I really feel like posting about some amazing summer jeans. Enough of all the blacks, greys and dark blues. I want white, yellow and pink and shorts and light grey boyfriends! And of course, J Brand gives me all of these. Check out this selection of what’s in store for us these coming weeks and – New Yorkers! – don’t give up on summer yet, it WILL arrive, and soon (I hope)!
I want to call special attention to a new fabric, the “photo ready”, which J Brand is launching for fall. Check out the black jeans at the end of this post. PHOTO READY means ultra-slimming, amazing stretch, control and recovery. The perfect photo finish effect.
Photo ready stretch technology actually enhances your shape, giving the slimmest smoothest appearance with a unique power that has the ability both to lift and hold. Photo ready gives superior stretch without sacrificing its denim character – remaining true to its denim roots. Exceptional comfort and freedom of movement for all body types. AND it keeps its shape for the life of the garment, it will never bag out.
Sounds amazing, doesn’t it! As soon as these jeans are available, I will make sure we provide a product review by one of our reviewers to let you know if and how these jeans really work out.