This is SOLD Design Lab’s new Launch of their brand SDL 360. It is their revolutionary pull on jean with new high end developed yarns woven into the most comfortable stretch the world has ever seen, with recovery of 100%.

As you could see in their “Behind The Scenes” video clip, these jeans are just amazingly multi-use and no matter what you do, the jeans accompany all your body movements.

Mary Livecchi, SOLD’s awesome designer and creator, has a very special knack of always finding new ways to insert a zipper or leather detail in the jeans. And me being a zipper fetishist – well, I am SOLD!