True Religion Press Preview Fall 13 - Good Bye Jeff Lubell :-( TR denim vest.JPG

Press Preview for Fall 13 was yesterday here in NYC in the Meapa. I am still stoked and kind of un-believing, but Jeff Lubell, founder of TR, whom I (and I suppose everybody else in the whole world) consider THE True Religion man, is no longer with the brand.

I have no way of knowing, yet, how TR will go from here, as I suppose that Jeff still had his hands in this collection. Let’s hope, guys, that TR will now not just become another megabrand with no face.

And let’s all recognize Jeff for his accomplishments at TR and wish him all the best in whatever he may undertake in the future. We’ll all be watching and waiting, Jeff. And I’m sure it will be great!

True Religion Press Preview Fall 13 - Good Bye Jeff Lubell :-( TR camo and studded.JPG
True Religion Press Preview Fall 13 - Good Bye Jeff Lubell :-( TR halter overall.JPG
True Religion Press Preview Fall 13 - Good Bye Jeff Lubell :-( TR varsity jacket.JPG
True Religion Press Preview Fall 13 - Good Bye Jeff Lubell :-( TR jackets.JPG
True Religion Press Preview Fall 13 - Good Bye Jeff Lubell :-( TR washes for men.JPG