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Just curious: Who of all you readers have not yet heard of Benetton? I mean, in terms of worldwide recognition, Benetton easily is in the same level as Levis and Wrangler. Okay, so they have not been around since last century, but I’m sure you get where I am going!

Most of us have memories when we were kids and our parents used to buy those V-neck sweaters in all colors for us….and let me tell you, those were simply unbeatable, The other day, while I was checking out the Benetton flagship store on 5th Avenue here in NYC, I overheard a lady telling the salesperson that her V-neck sweater is like 35 years old and still going strong!!! Wow, was I impressed!

Now, Benetton has always kept with the times. And they are right in the heat of the fashion trends and MUST HAVE’s like, of course, denim. Last year we introduced you to the Benetton Pin Up jeans, and this year we are showing you the Benetton colored jeans. Sexy, bright and super well styled and fitted, those jeans are a must-have this summer. We have all suffered a long and dreary winter and we NEED – as in absolutely life-saving NEED – to see some brightness and fun and summer colors again!

Enjoy the United Colors of Benetton Denim Collection:-)

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