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Yesterday I went to check out the new Cult of Individuality spring and summer collection at their New York showroom. It was so much fun walking amidst all these amazing jeans for dudes and chicks and I had a great time, chatting about denim and taking pictures of some of the best pieces of this collection.

I have been a fan and follower of Cult Of Individuality ever since I first met the owner and founder, Ron Poisson, some 3 years ago. Since the very beginning I fell in love with the concept of Cult. Ron wants to create super edgy and “outside-of-the-box” jeans, he wants to be “different”, he wants Cult to be a “cult”-brand. And I so love this concept. Unfortunately, to deal with the realities of the market, Ron has had to compromise and take his over-the-edge creations to a more commercial reality. People just won’t buy enough of those amazing super punk and goth jeans, so Ron found the perfectly happy medium. He creates jeans that are at the same time “salable” AND edgy AND ripped AND destroyed AND patched!!! Ron, please never give up on these. LOL! I shall win the lottery and buy ALL of your jeans from EVERY collection {as long as they are gothic, punky , and super destroyed}.

If you are a faithful Denimology reader, you know that I have my declared masters of everything, right! I have a master of the studded jeans, the coated jeans and now I am introducing you to the Master Of The Ripped Patched and Destroyed (MotRPD cool!?!) jeans.

I have selected a few key items of this Spring and Summer 2013 collection. Enjoy!

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