Last year we introduced you to the concept of Industry Of All Nations (I.O.A.N.). One of the most important facts of I.O.A.N. is that their denim is made with all organic cotton and natural dyes and without releasing any hazardous chemicals to the environment. For me this is a big issue, I love this!
For this year I.O.A.N. has created an amazing capsule collection all made of selvedge denim: “I.O.A.N. new Handmade Raw Denim”. Don’t you just go wild with the pink selvedge jeans here shown above! They so absolutely rock and yes, I would wear them as a chick, too, like a boyfriend – hello I.O.A.N.!! Oh, and to create these jeans, they are using the reverse of the selvedge fabric – what a rad idea!