At the Levi’s press preview a couple of weeks ago I was able to check out Made and Crafted™ personally, and the thing about them is that they are a kind of mixture between the traditional Levis, that you are accustomed to seeing, vintage and fashion. Really rad!
Check out what they tell you about this F/W 13 collection:
“Before designing the Fall/Winter 2013 collection, our design team took a road trip to Lake Huron, a drive north of busy, industrial Detroit. They were inspired by their lakeside surroundings–the colors of the lake, the rocks, the structures in constant repair–and the varied textures of the traditional woolen and cotton fabrics one needs for this landscape. The resulting collection draws many of its colors, prints, patterns and fabric concepts from the elements the designers encountered on this quiet American adventure. At the same time, it pulls in a myriad of other influences from the modern American frontier and playfully combines the old with the new, the high with the low, and the wild with the subdued. Natural indigo is used to dye winter-weight fabrics. Many of the women’s silhouettes radically challenge the conventions of proportion and symmetry.
This Levi’s® Made and Crafted™ collection, like those past and those to come, dares to go where the Levi’s® brand has never been before, offering up a fresh new take on Modern American Luxury, Levi’s® style.”