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According to EDWIN, no jeans can be called ‘the Real Deal’ without the delicate yet durable stitching. The rendering of the silhouette down to a millimeter and the unique sewing is achieved by the expert skills and sensibility of our craftsmen. EDWIN’s fine sewing technology begins with the development of special sewing machines and uses up to 13 types of thread for each part that is sewn. Doesn’t that sound amazing?

“SPRING / SUMMER 2013 Inspired by the times, the work and road-tripping lifestyle of ‘One Flew Over the Cuckoo’s Nest’ Author Ken Kesey, Edwin’s Spring/Summer 2013 Collection utilizes premium Japanese fabrics to create a strong, solid and adaptable collection that can support classic styling or a counter-cultural aesthetic in equal measure. The rich indigo five-pocket denim creates the foundation for the collection, with the use of strong, yet considered accent colors, adding a layer of innovative and improvised sensibility synonymous with the beat generation. This vibrancy evokes shades of an endless summer.”

And yeah, are we ever in the mood for an endless summer!!!

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