This fall, the GUESS advertising campaign evokes the freedom of a road trip into the desert. Guided by Paul Marciano, Creative Director for Guess?, Inc., and shot by Raphael Mazzucco in Joshua Tree, California, the campaign features models, Gigi Hadid, Natasha Barnard, Megan Williams, Kate Bock, Gui Fedrizzi and Jacey Elthalion.
Inspired by vintage Americana influences, the campaign features strong denim-on-denim looks, including worn-in denim overalls, jumpsuits, and jeans in various shades of indigo. Denim shirts and jackets in classic silhouettes as well as embellished, Navajo-printed, and moto styles add to the Western feel of the collection. Bold red leather jackets and coated denim add a strong pop of color against the denim and neutral desert palette.
I already feel that this coming F/W13 is going to be one of my fave Guess times! I just love that they are focusing on denim – at least, I hope so, judging by these ad campaign images!