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We introduced you to Jeff Shafer’s newest project, Bluer Denim, here last week.

BLUER DENIM is a transparently sourced American premium denim brand. They will build and distribute world-class, 100% Made-in-the-USA jeans and denim products exclusively online, at previously impossible prices. BLUER aspires to become a global leader in ethical business practices that include providing recycled and re-purposed denim to people in need, as well as strict corporate responsibility and a reduced environmental impact.

They chose America’s oldest and most historic denim manufacturer, Cone Mills, with 120 years of experience making the finest American denim at their White Oak plant in Greensboro, North Carolina.

In designing their jeans and other denim pieces, no expense or detail was spared. BLUER leather patches are vegetable dyed English bridle leather handcrafted by Tanner Goods in Portland, OR. Every pair of jeans and every jacket has a unique serial number sewn into the garment that allows Bluer to identify when the product was sold, enabling them to honor their one year warranty. Their belt loops are tucked and the back pockets are fully lined. These are just a few of the many premium details featured on their products.

There are many more outstanding and amazing facts that will make Bluer different from other brands, just to quote one:

“Simply select up to three pairs of jeans to try, and add them to the “Home Try On” cart. BLUER will ship right to your front door, and you’ll have enough time to either ship them back or purchase and keep them – you’ll only pay for what you keep, and not a penny if you keep none. There are absolutely no up-front fees, and no shipping costs.”

How does that float your boat? No more tedious trying on in a store with rushed sales people. YAY!!

BUT, for this whole project to really happen, Bluer needs your help, and that’s why they have entered KICKSTARTERS. You can read what this is about here.

And there is one more thing absolutely worth quoting:

“BLUER is introducing a new humanitarian and sustainable solution designed to get unwanted jeans out of your closets, and into the hands of those in need. For every pair of jeans you purchase, Bluer will buy back your used pair for $5, sanitize them, and deliver them to someone who really needs them. This is extremely important to us and we think (and hope) it’s just as important to you.”

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