As you know, Bullet Blues was conceived in homage to the millions of soldiers who have given their lives or suffered injuries in recent wars. These jeans and the men they’re made for reflect that honor. So it is that the model they have chosen isn’t a famous star but a man with whom other men can identify. Mark Eisenhart is a man who has distinguished himself somewhat out of the public eye. Guys, when you look at him wearing his Bullet Blues Nationalist, you see yourself and millions of other men for whom these are just the perfect choice and fit.