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Yesterday I went to the opening of Rebecca Minkoff’s Denim Pop-Up Store in NYC, Soho. Yeah, Rebecca decided to venture into the denim market as well, not enough that she is famous for her couture clothing and handbags, she is now trying her hand in denim as well – all made in LA – way to go!! The store is amazing, high tech, with graffiti walls and red steel, friendly and super inviting!

The jeans seem to fit extremely well, judging by the staff that was wearing them in the store, and the prices are absolutely reasonable: $88 – $100. This is an amazing price range for jeans made in the US!

I will post the denim lookbook here and also have a little interview with Rebecca to come up, so stay tuned. Meantime, check out the images of the store and the jeans and if you are anywhere close to Soho – 96 Greene Street -, make sure to pop into the pop up store (yay, it’s a pun!) and I promise you a wonderful denim shopping experience:-)

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