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It’s all in the family! The designer of this rad Wildfox F/W 2013 collection is no less than immensely creative and successful Michelle Siwy, formerly of the renowned SIWY jeans!

After leaving her namesake brand, Siwy, Wildfox Denim is the most recent creative
undertaking in Michelle’s 15 years in the premium denim business, a career that has garnered her worldwide recognition and a growing list of celebrity supporters and style icons the likes of Kate Moss, Sienna Miller, Nicole Richie, and Rachel Bilson {and yours, truly!}.

So what do you get when you combine Wildfox’s over the edge designs and Siwy’s savoir faire for denim – well, I am definitely hooked!

Here is what Michelle says about her collection:

” The collection features ranges of blue jeans, signature grays, and blacks to balance the candy apple red, pink, and hologram coated fashion pieces. Our theme for Fall/ Winter 2013 is based on The Great Gatsby. I kept in mind the opulence of that time by utilizing our color palette in unique ways that would enhance the beauty of the denim with rich washes and appliqués.”

Personally, I can’t wait to see the Wildfox collection for myself and spend a whole day trying on different styles!

The collection will be available July through October on wildfox.com as well as select U.S.
specialty and department stores such as Neiman Marcus, Shopbop, and Singer22, with retail prices ranging between $178 and $278. Internationally, Wildfox Denim will be available in stores such as Selfridges, Harrods, Harvey Nichols, and ASOS.com.

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