3x1 Is Coming To Selfridge 3 X 1 Selfridges.jpg

For you denim girls, that live in London, this is going to be an amazing experience!

In celebration of Selfridges new denim floor, 3×1 invites all its fans to visit the store on August 3rd and 4th for their first ever women’s customizing event, where customers will be able to select their favorite fit and individualize every detail from start to finish.

There will be three styles that customers can customize. In addition, they will be able to choose the fabric, thread, back pocket shape, coin pocket, hardware and inseam!

All jeans will be produced at their factory at 15 Mercer Street in New York city, which takes about 2-3 weeks. Each pair of custom denim will retails for $525 /£450.