7 For All Mankind claims their Luxe Performance program is one of the biggest breakthroughs ever in Men’s Denim and last week I had the chance to attend their Santa Monica Store Event to see for myself exactly what it’s all about. As it turns out Luxe Performance is definitely the real deal and not some marketing gimmick that will evaporate into the air after a few months.
The exclusive 7 FAM Italian fabric has 90% recovery and less than 1% growth thanks to its 92% cotton/6% poly/2% spandex content and the unique weaving technology. The fabric is brushed on the inside for an impeccably soft, suede-like “hand” and feels really amazing! All of these properties will give guys the chance to try more modern, slimmer fits (that you may have avoided before) without compromising comfort and stay looking great throughout the day since these jeans will not bag out.
I am truly impressed – well done 7 For All Mankind! If I were a guy I’d be heading to a 7FAM Store RIGHT NOW to pick up some of these amazing jeans!