Denim & Supply and two-time Grammy-nominated superstar, Avicii , released the first co-produced official music video for “Wake Me Up,” the first single from Avicii’s September 17th album, TRUE (PRMD/Island Records). The video was directed by celebrated American photographer Mark Seliger, and merges the hallmarks of Avicii’s driving beats and uplifting melodies with the free-spirited aesthetic of the Denim & Supply Ralph Lauren brand.

Which means, beautiful music and beautiful clothes all in one place!

-“For Fall 2013, Denim & Supply Ralph Lauren captures a classic Americana vibe with a rustic, easy-going edge. From stars-and-stripes to vintage lightweight flannels, iconic jackets and sweaters pair beautifully with floral prints and medium-wash denim in relaxed skinny fits.

Later in the season, we travel to the American Southwest where beacon print motifs are offset by rock-and-roll embellishments and Latin-inspired embroidery. Military jackets add a refined look to skinny jeans, while waxed and coated denim with moto detailing add a dramatic air to the collection.” –

I am really curious about the denim in this new collection and will keep you updated with the lookbooks.

Denim & Supply F/W 2013 Ad Campaign "Wake Me Up" PL02312366.jpg